How do you get your company noticed in the crowded world of Twitter, Facebook, Flickr, YouTube and other popular social media sites? Well, Room 214 is getting an international reputation for helping brands get new customers through social media and we had an informal chat over beers one Friday afternoon to find out what’s on their minds. TechStars in Boulder, Colo., and Cambridge, Mass., is a summer-long mentoring program open only to about 10 companies for each city. In our visit to Boulder this summer, we found it to be both interesting and amazingly fun. The amount of entrepreneurial energy in the city of 300000 is amazing. And everyone was helpful. We found one startup helping another, and every startup recommended another startup for us to visit. Late one Friday afternoon, Robert Scoble, Rocky Barbanica and I just “dropped in” on Room 214. We actually entered through the window! We didn’t know what to expect, but what we found was an interesting and laid back group — enjoying a beer at the end of the work week. The office was complete with the office dog. (What respectable startup doesn’t have an office dog these days?) Turns out Scooby the dog was as laid back as the rest of the Room 214 team. But this laid back team is also doing some pretty amazing work in brand-recognition, social marketing, and highlighting their customers. Room 214 is a different kind of social media agency. They actually have programmers (they are in the background of the video — generally …

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